Monday, May 30, 2011

French Desert

This (recently past) semester I had a project for one of my classes (out of my curriculum, again, just for the sake of it!) in which we had a raffle and drew up names of the magazines. And then, we had to create a spread for that specific magazines, respecting it's style and content of it. .....Hope I didn't totally confuse you....It will make sense, in a minute...
  My pick of the raffle was "Food & Wine" which I know to be a fixture in the American market, for quite some time, but I must admit I had never bought it before.
 So, I have created this spread...I have created a concept (trying to respect completely the layout and the style of "Food & Wine"), picked up the food and the drink, set up the "stage", styled it, photographed it, and then did the spread.
  The two major challenges I had were , for one, that because of the rain on that day I didn't toiled my own camera, so I borrowed one, which is like driving someone else's car... and second, was that my training is as a marketer and not as a journalist, and I had to learn my way around the Publisher from Microsoft in order to create my spread.
  The articles, per se, I have skipped completely , just created them "virtually", as you can see.
  Like I said, my training is in marketing not in commercial publications, and the fundamental differences between this two professions are: the marketer needs to be "abruptly to the point" -as a friend of mine recently characterized me - and most eloquent, in a language which a fifth grader can comprehend, the journalist has to write a first paragraph, which pretty much summarizes the story, and that has to write several more paragraphs in which he has the freedom to ramble as much as he likes, as long as it will delivered the allocated length for the article in question.
  And yes, afterwards I ate the cake and drank the champagne....
  Cheers!